A publishing company called Perfect Timing INC (chuckles) produces NBA calendars for the upcoming calendar year. So, when they had to reach a deadline for the Cleveland Cavalier calendar, they decided to stick Lebron James on the cover, uh oh.
We get more from Cleveland.com:
It was horrible timing by a company called Perfect Timing Inc.
The Wisconsin company printed and shipped a 2011 Cleveland Cavaliers calendar featuring LeBron James on the cover — then James quit the Cavs in a live ESPN broadcast July 8.
Needless to say, the $14.99 calendar is not selling in Cleveland. Not even collectors — people who might value an unopened James calendar — are buying his merchandise here.
But James’ brand remains marketable in other parts of the country, where he’s become an even larger national figure, said Tina Facca, assistant professor of marketing at John Carroll University’s Boler School of Business.
“Some collectors may still want to revel in the team’s heyday,” she said. “Those products will still sell” – just not in Cleveland.
Perfect Timing quickly revised its Cavs calendar to feature Mo Williams on the cover, but the original Turner Licensing NBA calendar is still for sale in several stores, including major bookstores, Costco warehouses and some sports shops.
Like I said previously on this website, sometimes the stories just write themselves.