In case you didn’t know, Miami Heat star LeBron James endorses many food/drink products from Coca Cola to McDonald’s. As you might figure, many kids see these commercials on a daily basis and are choosing to eat the products that LeBron endorses.
Recently, Yale University did a study called the “Athlete Endorsements in Food Marketing” which took a look at famous athletes endorsements of products to see if they negatively impacted kids’ nutrition and from the conclusion of the study, it was deduced that the endorsement do hurt kids’ nutrition.
Check out some of the numbers that the study found from the fine folks over at Extra Mustard:
The study looked at 62 food products advertised by athletes, of which 79 percent were considered “energy-dense and nutrient-poor,” and nearly 94 percent of the 46 athlete-sponsored drinks “had 100 percent of calories from added sugar.”
LeBron, as in all things, was number one in this study, since his endorsements include McDonalds and Coca Cola. Though McDonalds has been making an effort to go healthy, the stigma of Mickey Ds is hard to shake. Manning comes in second on the list, having made 10 million a year from deals with Papa John’s Pizza and Gatorade. Serena Williams and Chris Paul comes in third and fourth.
LeBron James image courtesy of Getty Images