That joint venture is? An apparel line that will be selling nationwide in the near future blending the NBA and Marvel characters.
We get more from Bloomberg Business Week:
What’s big, green and has a history of being unstoppable? The incredible Hulk and the NBA’s Boston Celtics.
Which is why Marvel Entertainment LLC and the National Basketball Association are launching a new line of clothing, including caps, T-shirts and sweatshirts at the upcoming NBA All-Star game later this month. The clothing line pairs famous super heroes with famous NBA teams, such as Spider-Man and the Knicks, and features an array of other heroes from Thor to Captain America in NBA team colors.
Sadly for the Cleveland Cavaliers, the ability to turn back time will not come as part of the deal.