Earlier in the week, the Sacramento Kings announced that they would looking for a new sponsor for the naming rights for what is formerly known as Arco Arena.
Well, one of the possibilities was leaked to the press and there is possibility that the Kings might be playing at “Sleep Train Mattress Arena” in the upcoming year:
According to the Sacramento Bee, Sleep Train Mattress Centers said Tuesday it’s negotiating with the Sacramento Kings for naming rights to the team’s arena. The Rocklin-based retailer is one of several companies talking to the Kings about naming rights.
Kings co-owner Joe Maloof confirmed the team is in negotiations for a replacement for Power Balance. He said the Kings’ marketing staff is handling the talks and he had no information about which companies are in the running. The team declined to comment further.
In case you forgot, the Kings arena last season was named “Power Balance Arena” for the wristband manufacturer.
(Courtesy of Slam Online)