For Boston Celtics star Ray Allen, a good deed done by him on ABC’s Extreme Makeover Home Edition was unseen by many.
Why you may ask? Well, the NBA lockout prevented the moments from being shown because of Ray’s likeness:
When the N.B.A. shut down in July, the relationship between the league and its players was severed, and a legal barrier was erected. No player likenesses could appear in association with N.B.A. programming or products. The league’s Web sites and its cable channel were scrubbed of all current players. In addition, any TV show receiving permission to use N.B.A. “marks” — licensed apparel and memorabilia — could not also feature an N.B.A. player. This is where “Extreme Makeover” ran into a conflict.
The producers sought, and received, donations from the N.B.A. and the Celtics: an autographed Larry Bird jersey and basketball, a section of parquet floor from the original Boston Garden, and assorted items stamped with the Celtics colors and logo. Because the products were featured in the show, Allen could not be.
However, thanks to the glorious world of YouTube, Allen’s contributions and help with the Walker family were able to be seen anyway:
(Courtesy of New York Times)