Recently, there has been a push by the folks who manage domain names (like GoDaddy) to start having the city of Los Angeles to use domain names with “.la” at the end of them.
According to the fine folks over at “Domain Name Wire“, recently revealed the news that the Phoenix Suns decided to buy the domain name, “Beat.LA”:
As for the Phoenix Suns, the NBA team bought Beat.la for $5,300. GoDaddy just started a marketing push to help brand .la as the domain name for Los Angeles, even though it’s the country code domain for Laos. This is a clever domain for the Suns to drum up their rivalry.
If you happen to type in “Beat.La“, you get redirected to a page that looks like this:
Good job, Phoenix Suns…good job
Beat LA Image courtesy of Getty Images