The Nets have a brand-new sponsor for their locker room. Yep, you heard that correctly, the Nets locker room has a sponsor.
We get more from CNBC’s Darren Rovell:
The Nivea for Men brand, through its sports marketing firm Leverage Agency, struck a deal with the New Jersey Nets.
Its logo adorns everything from locker room rugs to plush towels to products in each of the player’s lockers. In cased you missed any of that, the locker room itself is called the Nivea for Men Locker Room.
“Having a partnership with a team makes a lot of sense for us,” said Magnus Johnson, vice president of marketing for Beiersdorf Inc., the American subsidiary of the parent company that owns the Nivea brand. “Athletes go from jerseys to suits and ties and they’re always looking for something to make them look good.
I guess you can say that the New Jersey Nets will definitely have the cleanest and smoothest skin in the NBA.