During my time covering the NBA, I heard of many zany promotions that NBA teams have tried to get fans into the door. However, one minor league baseball team might have created one of the greatest promotions of all time and it drew it’s inspiration from TNT sideline reporter, Craig Sager.
We get more from Ben’s Biz Blog:
Craig Sager, “America’s Sideline Reporter”, has developed a well-earned reputation as the loudest, tackiest dresser in all of televised sports journalism:
Sager made many professional pit stops along the way to suit jacket-based national recognition, one of which was Fort Myers, FL (in the 70s, he was a sportscaster for a station with the excellent call letters of WINK).
The esteemed reporter’s Fort Myers connection was all the motivation the hometown Miracle needed to stage a promotion in his honor, as Tuesday was “Dress Like Craig Sager Night” at Hammond Stadium.
The level of awesome cannot contain the rest of this post. Here are some pictures of the event and the eventual winner:
(Courtesy of Ben’s Biz Blog)