Just when you thought that NBA star Lebron James had enough endorsements, he recently signed a deal with Dunkin Donuts and Baskin-Robbins ice cream in Asia to market their products.
James signed a two year contract worth nearly a million dollars to help endorse the products overseas:
Dunkin’ said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing. James will also make personal appearances in Asia after the season ends in June.
Dunkin’ said the deal with James is part of an expansion in Asia, where the company has about 5,400 stores.
(Courtesy of Fox Sports)