There are few players in today’s NBA like Houston Rockets guard James Harden and his trademark beard is part of his persona on and off the court.
Earlier today, 2K Sports released a new commercial for NBA 2K15 called “The Beard Guru” which stars Harden getting his beard worked on for the latest face-scanning feature for next-fen consoles.
Check out the full spot below and well, beard up folks!:
Harden image courtesy of Getty Images