In one of the more interesting moves over the last couple of years, the Toronto Raptors have decided to bring on Canadian rapper Aubrey “Drake” Graham as the team’s “international ambassador”.
Drake will be helping the Raptors re-brand their organization and spread goodwill as Toronto being an NBA city.
Check out some of the other details from the fine folks over at the Toronto Star:
On Monday, MLSE (Maple Leafs Sports Entertainment) will announce the first of several initiatives with hip-hop impresario Drake, which will see him acting as a host, business partner and consultant for the team.
The nuptials will start Monday with an announcement that Drake is partnering with the Raptors as they accept the 2016 NBA All-Star Game. He’ll be drafted in as a non-official host of festivities. An actual MC, as well as a figurative one.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season.
Clearly, Drake’s got a new friend in the Raptors organization, we just hope he didn’t take to long to find his love.
Drake image is courtesy of Getty Images