Move over Grey Goose and Ciroc, it appears that former NBA player Dennis Rodman is moving into the realm of premium vodka.
Check out the below excerpts from a press release for Rodman’s “Bad Boy Vodka” after he teamed up with “Premium Brands, Inc.”:
The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.
“I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand,” commented Andreas taste; a perfect representation of whom and what I am all about,” stated Dennis Rodman.
“The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts,” commented Jorge Olson, President and CEO of Premier Brands.
Below is a photo advertisement of Rodman hocking the product:
Clearly, we here at TNLP will be first in line to grab a bottle!
Rodman has own line of premium vodka [Slam Magazine]