In an article posted on Tuesday, Livingston decided to announce that July 11th will be known in Cleveland as “Quitness Day”.
We get more from Cleveland.com:
Wednesday is Quitness Day, the one-year anniversary of Game 5, on May 11, 2010, when LeBron James practically stood on the deck of the USS Missouri, signing surrender papers against Boston. James quit on the court against the Celtics in Game 5 and, just to seal the deal, he quit at the end of Game 6, preparatory to quitting on Cleveland in “The Decision.”
Quitness Day, of course, derives from Nike’s “Witness” campaign to sell expensive sneakers to poor kids. The concept also gives a tip o’ the tankard to Great Lakes Brewing Company, which whipped up a “Quitness ale” soon after James took his talents to South Beach. The ale left a bitter aftertaste.
I called The Q “The Quit” the night of May 11, 2010, in my column. I had no doubt I had just seen the most overpriced dog this side of the Westminster Kennel Club.
To dishonor James on Quitness Day, what will you quit Wednesday?
Good to see that people in Cleveland, Ohio are still getting over this Lebron James. And they say things get better over time, right?